Build Support for Housing

How can you become a housing advocate? How can you communicate effectively about housing with your neighbors? Find the answers to these questions below, and learn more about building support for housing, from storytelling strategies to flyers, social media, and more.

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Featured Resources

Stable Homes, Strong Communities: Changing the Narrative on Affordable Housing in Eastern Connecticut

Advocacy

The Way Forward: A New Narrative for Housing in Fairfield County

Advocacy

Building Community Support for Affordable Housing in Litchfield County: a Playbook

Advocacy

Media Training for Housing Storytelling

Training

Report

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This report from the Public and Affordable Housing Research Corporation presents a data-driven assessment on the impact of affordable rental housing on people and neighborhoods, highlights key trends among the households and communities served by these programs, and showcases the strategies affordable housing providers are using to help residents thrive.

Initiative The Housing Collective
Topic Communication; Housing Affordability
Region USA

Training

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This document provides guidance on op-ed-specific outreach, including best practices for placing op-eds, the key to writing compelling narratives and top contacts to know at local Connecticut publications. It also outlines essential media dos and don’ts to help you navigate interviews and outreach to journalists with confidence and clarity.

Initiative The Housing Collective; Opening Doors; Centers for Housing Opportunity
Topic Communication
Audience Community Organizations; Residents
Region CT

Training

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Pivoting phrases are one of the most useful tools we have when asked a negative or unfair question by a reporter or neighbor. Successful pivoting is as easy as the ABC’s; Acknowledging the question, Bridging back to key messages with pivot phrases and then Controlling what the person walks away with by repeating key messages.

Initiative The Housing Collective; Opening Doors; Centers for Housing Opportunity
Topic Communication
Audience Community Organizations; Residents
Region CT

Training

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Find a laundry list of tips and best practices for multiple social media platforms. Learn how to effectively present yourself, your group, and your ideas on these platforms.

Initiative The Housing Collective; Opening Doors; Centers for Housing Opportunity
Topic Communication
Audience Community Organizations; Residents
Region CT

Training

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Learn the basics about one of the world's most popular social media platforms from Berlin Rosen, a top communications firm delivering public relations, digital strategy and creative services.

Initiative The Housing Collective; Opening Doors; Centers for Housing Opportunity
Topic Communication
Audience Residents; Community Organizations
Region CT

Training

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Learn how to craft asset-framed narratives, convert empirical research and evidence into energy, use social math to inspire people to action, future pace your stakeholders to inspire them, and pivot away from dominant narratives designed to stop your progress. From boardroom to block, from pilot to policy, this is adaptive leadership that helps you pivot, reframe loss as a gain, and most importantly, make the strongest possible case for your work.

Topic Communication
Audience Community Organizations; Residents
Region USA

Policy

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Local Housing Solutions is a one-stop resource for comprehensive, balanced, and equitable local housing strategies.

Topic Housing Affordability; Communication; Collective Impact
Audience Community Organizations; Officials; Residents
Region USA

Training

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Experts from Berlin Rosen, an Orchestra company and a full service communications firm, walk through the basics of building a relationship with local reporters, tips and tricks for interviewing with a reporter, and staying disciplined with your core messaging.

Initiative The Housing Collective
Topic Communication
Audience Community Organizations; Residents
Region CT

Advocacy

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FCCHO and national systems change experts TheCaseMade developed a playbook to help advocates build more public support for affordable housing by improving the way they make their case.

Initiative Centers for Housing Opportunity
Topic Communication; Community Organizing
Audience Officials; Residents
Region Fairfield County, CT

Advocacy

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CHEO and national systems change experts TheCaseMade developed a playbook to help advocates build more public support for affordable housing by improving the way they make their case.

Initiative Centers for Housing Opportunity
Topic Housing Affordability; Outreach; Communication
Audience Officials; Residents
Region Eastern CT

Advocacy

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This toolkit provides examples of messages you can use to build more public support for affordable housing in Litchfield County, and guidance about how to deliver those messages in your community.

Initiative Centers for Housing Opportunity
Topic Housing Affordability; Outreach; Community Organizing; Communication
Audience Community Organizations; Officials; Residents
Region Litchfield County, CT

Advocacy

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LCCHO and national systems change experts TheCaseMade developed a playbook to help advocates build more support for affordable housing by changing how they make their case.

Initiative Centers for Housing Opportunity
Topic Housing Affordability; Outreach; Community Organizing; Communication
Audience Community Organizations; Officials; Residents
Region Litchfield County, CT

Advocacy

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This toolkit provides examples of messages you can use to build more public support for affordable housing in Eastern Connecticut, and guidance about how to deliver those messages in your community.

Initiative Centers for Housing Opportunity
Topic Housing Affordability; Outreach; Community Organizing; Communication
Audience Community Organizations; Officials; Residents
Region Eastern CT

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Build Support for Housing

Featured Resources

Stable Homes, Strong Communities: Changing the Narrative on Affordable Housing in Eastern Connecticut

The Way Forward: A New Narrative for Housing in Fairfield County

Building Community Support for Affordable Housing in Litchfield County: a Playbook

Media Training for Housing Storytelling

Join the Housing for All Network

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