Resource Library

Experts from Berlin Rosen, an Orchestra company and a full service communications firm, walk through the basics of building a relationship with local reporters, tips and tricks for interviewing with a reporter, and staying disciplined with your core messaging.

Local Housing Solutions is a one-stop resource for comprehensive, balanced, and equitable local housing strategies.

Learn how to craft asset-framed narratives, convert empirical research and evidence into energy, use social math to inspire people to action, future pace your stakeholders to inspire them, and pivot away from dominant narratives designed to stop your progress. From boardroom to block, from pilot to policy, this is adaptive leadership that helps you pivot, reframe loss as a gain, and most importantly, make the strongest possible case for your work.

Learn the basics about one of the world's most popular social media platforms from Berlin Rosen, a top communications firm delivering public relations, digital strategy and creative services.

Find a laundry list of tips and best practices for multiple social media platforms. Learn how to effectively present yourself, your group, and your ideas on these platforms.

Pivoting phrases are one of the most useful tools we have when asked a negative or unfair question by a reporter or neighbor. Successful pivoting is as easy as the ABC’s; Acknowledging the question, Bridging back to key messages with pivot phrases and then Controlling what the person walks away with by repeating key messages.

This document provides guidance on op-ed-specific outreach, including best practices for placing op-eds, the key to writing compelling narratives and top contacts to know at local Connecticut publications. It also outlines essential media dos and don’ts to help you navigate interviews and outreach to journalists with confidence and clarity.